EP 185: Behind the Scenes: The Story of Building WIIRE Part 1

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Jun 30

In this episode, we’re taking you behind the scenes of how WIIRE really started. What began as a few social media connections has evolved into a powerful and growing community for women in real estate. Our very first meetup drew 30 to 40 attendees—far beyond what we expected—and that moment showed us there was something special here. We never set out to build a business, but by listening to our members and staying true to our values of authenticity and connection, WIIRE grew organically.

We discuss how we transitioned from hosting free meetups to organizing retreats (our first one sold out before we even knew what we were doing!) and ultimately developed a more structured, sustainable business model. Along the way, we embraced risk-taking, learned from our early missteps, and built credibility through partnerships and experience. We also share why having a supportive team has been a game changer, and how we’re now leaning into online business systems and automation. This episode is all about the messy, exciting evolution of WIIRE—and a glimpse into what’s coming next.

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